| Executive summary:
1. applicant/company information
-name: design coffer shop
-address:132 cedar grove rd,
ruckersville, ca 90324
-phone: (909) 834-3434 fax:
904.326.1039
-contact person: evelyn reyes
-business structure:
sole proprietorship
- banking information:
bank: wells fargo bank
address: 3035 van buren blvd
riverside, ca 92503
phone: (951) 351-3402
contact: erica smith, financial
services manager
-anticipated start date:
design coffee shop it well began
operations in november 2009, and
we going to prepare the plans to
undertake a small expansion. as
soon as possible after the scoping
plan approval.
brief outline of your business
concept:
design coffee shop is company
involved more greatest the
originally coffee shop. it
providing graphic design and
marketing communication services.
it not provide big business . it
just likes a small business
every day, millions of americans
wanted to sit down and enjoy the
smell cup of coffee and lay back
& see the background artwork
from graphic design artist.
"a person had dreamed to spend
more than 50 cents for a cup of
coffee. a few years, now they glad
to pay $1 to $4 for their
cappuccino, mocha latte or vanilla
ice blended drink." the
specialty-coffee business is
growing at a healthy pace.
the completive the starbucks, the
coffee bean, pet’s, dietrich’s
and other major chains serve
average quality drinks in
establishments that have the same
generic design appearance. indeed,
starbucks and the coffee bean are
often referred to as "fast
food" coffeehouses due to
their "cookie cutter"
design. now that americans'
coffee preferences have broadened
and matured, many are asking for
more from their design coffee
shop.
we offer high-quality products in
an upscale environment.
furthermore, our high-profile
location in san bernardino provides
a mixed customer base that will
maintain high levels of business in
every season, at all times of the
day, every day of the week.
vision and mission statement
the design coffee shop will become
the more like small museum. we will
serve a perfect product at a very
reasonable price. we will also be a
meeting place for graphic design
artists and a place for them to
show off their work. we will create
an atmosphere conducive to creative
expression and promote the creative
process.
our primary goals over the next
year are:
1. secure financing for start-up of
at least $10,000 for space and
equipment.
2. renovate our space in old town.
3. acquire equipment necessary for
business, i.e. coffee pot,
cappuccino machines, blenders, etc.
4. make agreement with coffee
distributors, and bakery vendors.
5. create a cozy, artist friendly
environment (i.e. choice of colors,
choice of music, decor)
6. open for business and become the
foremost coffeehouse in the area.
market opportunity
marketing will play a vital role in
the success of small company is
java net because they will put some
our advertising, i not want exert
gate too much our company. it
something sample for customer to
understand. it only one or two
location be. the design coffee shop
is our target market is mostly
student. because it when come
student they wanted to sit back and
relax. design coffee shop going to
be locate one of san bernardino.
ownership
the design coffee shop is a general
partnership between lisa and sandy
mason. each partner is equally
involved in operation and
management of the shop, each to her
own abilities.
location and facilities
the design coffee shop is located
in the old town section of san
bernardino, california. we
currently own the building we will
occupy, though painting and
renovation are sorely needed.
products and services
description of products and
services
the design coffee shop will offer
high quality coffee, tea, hot coca,
and cappuccino, at a very
reasonable price.
we will also sell homemade cookies,
brownies, and doughnuts, also
reasonably priced.
key features of the products and
services
all drinks will be made with
filtered water and the highest
quality ingredients we can get.
frozen drinks will have caramel or
chocolate syrup drizzled in the
glass and over the drink.
cappuccino and hot coca will have
whipped cream toppings as well as
the option for candy sprinkles.
cookies will have the option of a
chocolate or caramel dip and
sprinkles.
we will offer designer flavored
cream and five kinds of sweetener,
i.e. sugar, honey, equal, splenda,
and sweet-n-low. cream and
sweetener is at no extra charge.
production of products and services
we will use only filtered water and
will brew our coffee in commercial
coffeepots that will be thoroughly
cleaned between uses.
we will bake cookies and brownies
in our own on-site oven from proven
recipes, daily.
future products and services
within the next three to five years
we expect to branch out into
catering and offer homemade pies,
whole or by the slice.
comparative advantages in
production
our low overhead and cheaper
pricing will be the key to our
success.
industry overview
market research
there are other businesses that
serve only coffee in our old town.
size of the industry
nationally, the coffee shop
industry is quite large, but in
somewhere, there are more. key
industry
trends
this industry is booming at the
present time, there is a trend
toward small cozy places and away
from the large generic chain.
industry outlook
the coffee business does not show
signs of slowing down. with new
innovations such as flavorings and
additives, it should continue for
some time.
marketing strategy
target markets
our target market is a artist and
writers who need a nice quite cozy
place to think and do their work.
description of key competitors
of the three coffee shops in the
area, one is a large chain with a
very expensive product, one is
really a home-style restaurant, the
last one, and our biggest
competitor is an antique store with
a "tea room".
analysis of competitive position
our pricing strategy and
comfortable atmosphere will be the
key to our success. none of the
other shops in the area can offer
this.
pricing strategy
we will offer three sizes of
drinks, small $1.00, medium $1.50
and large $2.00.
our cookies and brownies will sell
for $1.00 each.
promotion strategy
we intend to advertise in the local
newspapers and offer a
"frequent drinkers club"
discount to our best customers. we
will also send out ads via direct
mail, which will include cents off
coupons.
management and staffing
organizational structure
our organizational structure will
be a simple pyramid style with the
owners putting in as much work as
the employees.
management team
april and arlene will share
management and supervisory
responsibilities equally. arlene
for the morning shift. april for
the afternoon shift.
staffing
we will hire two busboys and two
waitresses; these will be recruited
from the local high school.
labor market issues
in this area there are many high
school students looking for work,
part time or full time, we want to
fill that need.
market risks
the main risk is monetary. the area
may not be ready for a place like
ours and we may not do a great
business.
implementation plan
implementation activities and dates
1. begin building renovation 12/08
2. complete renovation 2/15/09
3. begin preliminary advertising
2/15/09
4. purchase and setup equipment
2/15/09
5. open for business 5/1/09
financial plan
balance sheet
current assets:
building $150,000
9 computer $10,800
furnishings $5,000
equipment $5,000
cash
arlene $5,000
april $4,500
accounts receivable
none
inventory
coffee $1,000
tea $500
other assets
cups $3,000
total current assets
$182,800
liabilities:
accounts payable (monthly)
water $200
phone $150
electric $500
donut vendor $1,000
warehouse club $1,000
coffee distributor $1,000
wages $5,000
advertising $1,000
taxes payable
property taxes $500
employee taxes $2,000
operating loans payable
startup loan $500
hp design jet z2100 photo printer
series- models $ 97
total liabilities
$12,947 on going per month
projected income
march 05
coffee $6,000
tea $2,000
cookies $1,500
donuts $2,500
misc. $4,000
total income for march
$16,000
total projected net profit
(cost/benefit)
$3,150 for march
this would assume 20 pots of coffee
sold a day, plus an assortment of
other items. this also assumes the
market will not increase or
decrease due to weather or
economics. this would be an average
month.
my major is graphic
design i don't know how making
business plan] i have the layout
just email me
evelynreyes12@yahoo.com
you want see it
this for my class project
OK, you're on the right track, but you have GLARING spelling and grammar problems. This reads like someone who has only been speaking English for 3-5 years.
For example:
"Design coffer shop" under the "Name"
"Design coffee shop it well began operations in November 2009, and we going to prepare the plans to undertake a small expansion." Instead of "Design coffee shop will begin operations in November 2009, and we going to prepare the plans to undertake a small expansion." You might even try "Design Coffee Shop will begin operations in November 2009. Plans also include undertaking a small expansion with 6-8 months of beginning operations."
Also, what do you mean by "an assortment of other items" as part of you monthly income? Are these the cookies and donuts, or will you be selling the art as well?
You have Employee Taxes, but what about Employee payroll?
Where are you getting your start up capitol for renovations?
Do you money set aside for Rent?
Where in the country is this shop going to be? This will greatly affect your income and expenses. |